You ever have a content hangover?
You know, that feeling you have after you ingest a bunch o’ marketing advice on LinkedIn, Instagram, emails, and then…
You feel kinda sick. Maybe not in your gut, but in your head.
Your thoughts are spinning because:
- You’ve been marketing yourself one way, but then a convincing LinkedIn post argues you should be doing the exact opposite…
- You hesitate before making a statement online, worried about pushback from a pro in your industry.
- Orrrrrr you’re rolling your eyes at bold, definitive posts–and feel tempted to write a snarky LinkedIn reaction of your own. (Ha!)
Real talk: I believe we do ourselves a disservice when we take too many marketing tips to heart.
Especially when the advice comes from people who prooooobably don’t personally know you or your brand. 😬
In this week’s issue of The Real Deal Digest:
😎 The danger of overconsumption (don’t we know it all too well!): Trusting your intuition and focusing on what works for you in Online Marketing Land
😎 How to simplify your approach to successful marketing (it’s two steps, that’s it!)
😎 How understanding WHY your business exists makes content creation and marketing easier on yourself
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So, let’s get honest with ourselves:
Do you need an email marketing strategy? Absolutely.
Do you need a website that connects with your dream clients and clearly shows how you can help them? 100%.
Do you need to attend every “game-changing” webinar promising you 5-figure months?
No. 😂
What you do need to do is to trust yourself. Follow your intuition. Because you’re YOU–and your approach will look different from what Chad Hawthorne at B2B Marketing Bro Enterprises says works for him.
Know that the fundamentals of good marketing remain the same:
Be consistent, be clear, know your audience.
But how do you show up and what do you say? That’s your call, my friend. That’s the stuff that’s in your heart and in your head. You can’t find it on LinkedIn.
This brings me to mission statements...
Does your brand have one?
I’m knee-deep in my rebrand right now, working on my OHFEESHUL Mission and Vision statements. And man oh man, it is hard, so I get it if you don't have one yet.
Mission statements can feel SO corny–full of cliches, dull promises, and generalizations. But I’m realizing their importance outweighs the cringe factor. (Thankfully, I can also make it less corny!)
Once you know why your business exists, marketing and content creation get a lot easier. Even though my mission statement isn't completely finished, I am noticing a difference in my content.
Denise Duffield-Thomas simplifies how to market yourself even further. In her book Chill and Prosper, she says this is all your marketing needs to be:
- Share what you know
- Make offers
Gosh, it seems so simple, doesn’t it? I shook my head when I first read it, but it’s true: marketing boils down to those two steps.
So even if you don’t have a formal mission statement yet, continue to share what you know and… make offers!
Speaking of which (nyuck nyuck nyuck!)... I’m combining these two steps by sharing what I know IN a new offer called The Copy Soundcheck, a VERY personalized, 1:1 audit/strategy/education session for small business owners who aren’t ready to hire a copywriter (yet), but need guidance to fix their low-converting websites, emails, sales pages, etc. (without breaking the bank or investing a shit-ton of time into a course).
Whew. That was a long, run-on sentence. Forgive me?
More details about it are here.
Even if you don’t need a Copy Soundcheck right now, I hope this newsletter gives you a li’l nudge in the right direction each week. I started this newsletter for folks like me: empathy-driven business owners who pour their hearts into their work but wonder if they’re “doing it right.”
Sometimes ya just need someone to say, “It’s okay to have doubts and not know all the answers.”
So, here you go ⬇️
It's okay to have doubts and not know all the answers!
We’re not all going to be LinkedIn know-it-alls who give definitive statements on subjective topics... and that's fine. 😆
And remember 👉 If you sense a content hangover coming, take a break from it this week. You're allowed to do that!
See you around on the inter-webs (or not!),
Rachael
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Connect With Me Some Mo'! ⬇️
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Three Marketing Resources That Are Not Overwhelming or Jerky-Sounding:
The Recipe Newsletter by Andrew Holliday ← helpful nuggets of marketing wisdom; short and to the point
CREATE 75 with Chanti Zak (← ngl, her newsletter, Spill the Tea, is a big reason why I started The Real Deal Digest)
30 Ways to Grow Your Email List for Free ← You don’t need to scroll to the middle to get to the good stuff. They’re just like… "HERE’S THE WAYS." The 30 ways. BOOM.
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