The Real Deal Digest Issue No. 32 A bi-weekly(ish) newsletter that shares the business-y truths no one wants to talk about...but everyone is thinking. 😬 ⏲️ Read time: 4-5 min I’m gonna be so FR* with you today (as the Gen Zers say):Writing newsletters consistently can feel like a total b*tch. And lately? I’ve barely been able to keep my head above water due to a temporary full-time gig I said yes to… until June. JUNE. OMG, that feels so far away. 😩 But today, it’s 55 degrees, the sun is out,...
19 days ago • 6 min read
The Real Deal Digest Issue No. 31 A bi-weekly newsletter that shares the business-y truths no one wants to talk about but everyone is thinking. ⏲️ Read time: 5 min Until last week, I secretly thought I was better than everyone else who watches shows like The Bachelor or Love is Blind. That’s because (again, up until last week), I believed I was above all that nonsense. You know… an intellectual. A total snob, side-eyeing the viewers who “wasted” their time on such frivolous shows starring...
about 1 month ago • 5 min read
The Real Deal Digest Issue No. 29 January is a weird month, isn't it? It's technically just another month with 31 days (six other months manage just fine), but somehow January always feels like it lasts three years. The days are short but also feel long. If you're up north like I am, the cold and snow act like it will never leave. Actual footage of my backyard right now. 😭 And as February shows up and the "new year energy" reveals its true self, you find yourself in one of three camps: ⛺ Camp...
3 months ago • 6 min read
Did you know there are certain words copywriters avoid using because they're considered "friction words"? We don't talk about it much. Neither does ChatGPT. 👉 One of those words is "LEARN." Yup. LEARN. You ever tell anyone to go and "Learn More" as a call to action? If you have, it's okay — you didn't know! But "learn" is one of those words that makes our lizard brains subconsciously think, "Learn?? I don't want to learn right now. Yuck." So then your reader doesn't move forward. To go to...
6 months ago • 2 min read
This email is to inform you of an affordable membership I created out of a need I’m seeing everywhere among solopreneurs. Not interested in getting high-touch copy support for your business at a ridiculously low price? It's all good! Click here to skip the rest of these emails and I’ll see you later, inside my regular weekly newsletter, The Real Deal Digest. 🙂 You know that episode of Seinfeld when Jerry wears the puffy shirt, and yells the famous line?..."But I don't WANNA be a pirate!" SO...
8 months ago • 4 min read
The Real Deal Digest Issue No. 24 Spoiler alert: it did not end well. 😂 It was an honest, unintentional mistake, but... Yikes. More on that in a bit. 🫠 September's around the corner, which means it's reflection time! 🎶 REFLECTION TIIIIIIIME!! 🎶 See, September has always been my "real" New Year. Sure, my birthday happens at the beginning of the month (hello if you're a fellow Virgo! 👋), but the main reason I think this way is because I spent 15 years as a school teacher. My internal clock is...
9 months ago • 4 min read
The Real Deal Digest Issue No. 23 I'll be honest, Reader:I feel like I forgot how to write a newsletter. I took 2 (3?)weeks off, and DAMN, it's hard to get back on the horse. But here I am, riding back into your inbox stadium like Beyoncé at the NFL Christmas Day half-time show. ...pray for an Open Rate of more than 50% today? And sending this on a Friday afternoon?Not my most brilliant move. But whatevs.* *Don't send newsletters on a Friday afternoon. You'll get some pretty dismal open...
9 months ago • 5 min read
The Real Deal Digest Issue No. 21 You know what you need to STOP doing, Reader??COMPARING YOURSELF TO OTHERS. Yeah, you heard me. And I'll say it again: Stop. Comparing. Yourself. To others. It doesn't matter where you are in your business... whether you're making 6-figure months or 3-figure months. It's SO easy to get caught in the comparison trap. You know, like when you're scrolling Insta and see the 8-figure coach twirling around on a Swiss mountain top, claiming she has THE SECRET to...
11 months ago • 6 min read
The Real Deal Digest Issue No. 13 It was wet, it was dark, and... It moved. Not exactly how I intended to spend my Friday night, but there I was. Staring down the cylindrical container of my Trader Joe's steel-cut oats. Beneath the opaque lid was a nest of weevils. Or so I can assume. I wasn't about to peel back the lid and confirm. I had enough confirmation from the dozens of weevils who had found their way in the dogs' water dish, on my hoodie, and on the kitchen floor that Friday...
about 1 year ago • 3 min read
