The Real Deal Digest Issue No. 23 I'll be honest, Reader:I feel like I forgot how to write a newsletter. I took 2 (3?)weeks off, and DAMN, it's hard to get back on the horse. But here I am, riding back into your inbox stadium like Beyoncé at the NFL Christmas Day half-time show. ...pray for an Open Rate of more than 50% today? And sending this on a Friday afternoon?Not my most brilliant move. But whatevs.* *Don't send newsletters on a Friday afternoon. You'll get some pretty dismal open...
20 days ago • 5 min read
The Real Deal Digest Issue No. 21 You know what you need to STOP doing, Reader??COMPARING YOURSELF TO OTHERS. Yeah, you heard me. And I'll say it again: Stop. Comparing. Yourself. To others. It doesn't matter where you are in your business... whether you're making 6-figure months or 3-figure months. It's SO easy to get caught in the comparison trap. You know, like when you're scrolling Insta and see the 8-figure coach twirling around on a Swiss mountain top, claiming she has THE SECRET to...
2 months ago • 6 min read
The Real Deal Digest Issue No. 13 It was wet, it was dark, and... It moved. Not exactly how I intended to spend my Friday night, but there I was. Staring down the cylindrical container of my Trader Joe's steel-cut oats. Beneath the opaque lid was a nest of weevils. Or so I can assume. I wasn't about to peel back the lid and confirm. I had enough confirmation from the dozens of weevils who had found their way in the dogs' water dish, on my hoodie, and on the kitchen floor that Friday...
6 months ago • 3 min read
The Real Deal Digest Issue No. 11 Ha! See what I did there? And if you didn't, I apologize... I don’t know when or why it happened, but over the last few years, I've welcomed the celeb drama and gossip into my life. Like even though I can name, uh... three? songs between Drake & Kendrick, I REALLY want to know where all this beef came from. (I still don't know what's going on, btw. Feel free to hit "Reply" and fill me in. 😬) I also want to know if Taylor Swift and Travis Kelce are a legit...
7 months ago • 4 min read
The Real Deal Digest Issue No. 10 Oooh, so much to say to you this week, but so little time to say it! Isn’t that a nice problem to have? A dozen ideas in your head and not knowing which one to focus on for your weekly email? If you just read that and thought, “Are you kidding me, Rachael? I would LOVE to have that problem!”... …then allow me to give you that problem. 😀 Just keep reading! In this week’s issue of The Real Deal Digest: 💭 A notes app that helps me keep track of all my email...
7 months ago • 3 min read
The Real Deal Digest Issue No. 9 If I had a dollar for every time I was told I looked like Tina Fey (or, “that teacher from Mean Girls”)... I’d probably have a few hundred bucks. 🤷🏼♀️ I heard this comment on a weekly basis when I took introductory improv classes at Second City, the famous Chicago improv theatre where Tina Fey, Steve Carell, and other comedy greats studied their craft.And while I wasn’t on track to become the next SNL cast member, my resemblance to Tina Fey certainly played in...
7 months ago • 5 min read
The Real Deal Digest Issue No. 8 You ever have a content hangover? You know, that feeling you have after you ingest a bunch o’ marketing advice on LinkedIn, Instagram, emails, and then… You feel kinda sick. Maybe not in your gut, but in your head. Your thoughts are spinning because: You’ve been marketing yourself one way, but then a convincing LinkedIn post argues you should be doing the exact opposite… You hesitate before making a statement online, worried about pushback from a pro in your...
7 months ago • 3 min read
The Real Deal Digest Issue No. 7 I bought a puzzle from a consignment shop over the weekend. And oh, the lessons I’ve learned! As I crouched over the dining room table for hours, sorting the pieces by color, I had two epiphanies about owning a business: 1. Sometimes, the missing piece in your business is right in front of you–even if you think you've explored every option. 🧩 2. After spending so much time working solo on your business, you feel deeply connected to it. You might hesitate to...
8 months ago • 3 min read
The Real Deal Digest Issue No. 6 That subject line! You'll only think I'm joking if: You don't have an email list (yet!) You're an anomaly who has never experienced imposter syndrome in your entire life You don't suffer from perfectionism and/or don't care how you're perceived by others If you fall under the last two categories... what are you doing here?? (Just kidding, I think you're cool. Also, can I steal some of your mojo?)Back to the subject line: Starting a newsletter reveals a new...
8 months ago • 4 min read
