Weekly writing tips and real-life drama uncovered... all to help you make more money without compromising your values or straying away from who you are. DISCLAIMER: If you're a fuddy-duddy, don't sign up for this newsletter. You'll hate it.
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"But I don't WANNA be a copywriter!" π«
Published about 1 month agoΒ β’Β 4 min read
This email is to inform you of an affordable membership I created out of a need Iβm seeing everywhere among solopreneurs. Not interested in getting high-touch copy support for your business at a ridiculously low price? It's all good! Click here to skip the rest of these emails and Iβll see you later, inside my regular weekly newsletter, The Real Deal Digest. π
You know that episode of Seinfeld when Jerry wears the puffy shirt, and yells the famous line?... β "But I don't WANNA be a pirate!"
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SO good! π
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β That's... exactly how I feel when I spend hours setting up my landing pages, email automations, and payment links just to keep my business running.
I don't WANT to do all of that. π But I do... because I have to. π€·ββοΈ
And if you're a small business owner, I'm willing to bet that's how you feel about writing your own copy.
Because let's face it, my friend: you didn't start your business to become a copywriter.
You started a business to help people, do meaningful work, and get paid to do what you love... not freaking stare at a screen and argue with ChatGPT every day ("I don't sound like that!! What's wrong with you? Can you stop saying 'Here's the thing'???")
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But if you want to grow? You have to talk about what you sell.
And it has to clearly convey what you do (because your dream clients don't have the time or patience to decipher).
And it has to speak to your "one reader" (because if you speak to everyone, you speak to no one and so then you make no sales).
And it has to sound like YOU (because consumer trust is at an all-time low and if you are just regurgitating ChatGPT outputs without any thought, people ain't gonna pay any attention to ya).
And it has to be as frictionless as possible (because there are plenty of "friction words & phrases" that stop people from buying ALL the time... like "Learn More" and "Buy.")
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So many rules, so little time to learn them!
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And the kicker is you don't wanna be a copywriter. You just want:
π Your landing page done
π Your email sequence to turn subscribers into buyers
π Your sales promotions to sound natural, not salesy (or too soft)
π And maybe an expert to tell you that YES Reader, your website sounds great. Time to move on!!
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And if you want all that but are struggling to get it all done without panic setting in, I'm gonna take a hard guess and say that what you actually want is something like The Copy Cabana.
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Waitβwhat the heck is The Copy Cabana?
Oh, so glad you asked!
I decided to NOT take my own advice about being clear > clever, because what I should be calling this is The Copy Tutor Room. Or The Copy Classroom. Or Business Therapy Sessions. (According to a current member!)
You see, The Copy Cabana is my quarterly copy coaching membership for business owners who are DIYing everythingβbut don't want to do it alone.
It's part writing lab, part coaching pod, part "Can you just look at this and tell me if it will work or not?"
Inside, you get:
βοΈ Six 2-hour group coaching calls (2x/month) to workshop your landing pages, email sequences, and social media posts in real time β with an expert in the room with you βοΈ Weekly Voxer access to talk through ideas or get feedback between sessions βοΈ A 1:1 onboarding call to map out exactly what to focus on for Q4 βοΈ Access to my brand voice training + future workshops while you're in the Cabana βοΈ Clarity, momentum, and real-time support β from a copywriter who gets your voice, your business, and your brain (especially if it's one that has ADHD!)
There's no pressure to complete any "course work." And no Slack channel guilt or Skool logins to remember.
Just structure, support, and the accountability to actually get your copy done and published. (And feel confident about it!)
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Just imagine:
πββοΈ Sending a sales email and feeling proud, not panicked
πββοΈ Finishing your landing page in a weekend because you weren't stuck second-guessing every headline
πββοΈ Understanding what makes good copy work β so you can write more of it
πββοΈ Actually hitting PUBLISH (instead of spiraling into a loop of "I'll fix it later") β β
This isn't a course. It's not a template pack. And it's definitely not one more thing to add to your to-do list. (Remember when I said earlier this week that I hate distractions?? Still true! I created The Copy Cabana so it is NOT a distraction for youβonly a productive part of your day.)
This is a support system where you intentionally set aside time to work ON your business... instead of in it.
And I'm write right there beside you the entire way. Providing feedback, cheering you on, and being there to bounce ideas off of.
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This is kiiind of what I look like, in case you forgot. Usually my eyes are open, though.
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Doors Close Sunday, September 28th!
This Q4 cohort runs October through December... all the details are here.
Only 12 10 spots available. When they're gone, they're gone!
P.S. It starts at $197/month for the full quarter β thatβs three months of expert support for less than what most copywriters charge for one sales page audit. And when you join now, you lock in this early-adopter price for life.
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P.P.S. Have questions that aren't answered on the sales page? Email me back with your Q's! I'd love to help you know whether this is the right fit for you.
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P.P.P.S. If you want to get a free sample of what it's like inside The Copy Cabana, come get some FREE, live feedback on your website, emails, or whatever else you need a second pair of eyes on right now. I'm hosting some Zoom Office Hours (again) this Thursday at 1pm EST. RSVP here.β
Rachael Johnson | Copywriter & Messaging Strategist
Weekly writing tips and real-life drama uncovered... all to help you make more money without compromising your values or straying away from who you are. DISCLAIMER: If you're a fuddy-duddy, don't sign up for this newsletter. You'll hate it.
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