Did you know there are certain words copywriters avoid using because they're considered "friction words"?

We don't talk about it much. Neither does ChatGPT.

👉 One of those words is "LEARN."

Yup. LEARN.

You ever tell anyone to go and "Learn More" as a call to action?

If you have, it's okay — you didn't know! But "learn" is one of those words that makes our lizard brains subconsciously think, "Learn?? I don't want to learn right now. Yuck."

So then your reader doesn't move forward. To go to your sales page. To read more about you. To join your membership. To buy your thing.

And then that's it. The customer journey stops there.

All because you used the word "LEARN."

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Now... does this mean that NOBODY will click on a button that says "LEARN MORE"?

No, of course not. But you want as many people as possible to click on your shtuff, so why use a word that is proven to get lower conversion rates?

And with the average click rate at 1-2%, well... you want as many people as possible to click on your call to action. Just sayin'. 🤷‍♀️

I'm sharing an entire list of friction words — plus 11 more pro copywriting tips — in a free mini course I created called "12 Days of Writing Effective Copy."

These are short, digestible emails I'm sending out every other day, starting on December 1st. But I'm not sending them to my entire list.

You'll only get these 12 secret copywriting tips if you OPT IN by clicking here.

If you're already a professional copywriter or have taken courses inside prestigious copywriting programs, you'll probably find this stuff redundant.

But if you've been DIYing your copy (or letting ChatGPT do it), then these 12 emails are going to give you the copywriting knowledge you need to make more sales online — without having to invest a ton o' time (and zero monies!).

-Rachael

P.S. I'm not participating in Black Friday this year (you can read more about why here), but Kit, my Email Service Provider, has a pretty sweet deal going on right now. Get 60% off your first 3 months of Kit's Creator Plan.

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Some links in this email may be affiliate links, which means that this small business owner *points to self* gets a little itty bitty commission if you decide to buy the thing you see after you click on the link. It doesn't cost you anything extra and it helps me out a smidge. Thanks for your support!

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