The Real Deal Digest October Issue No. 37

Estimated read time: 4-5 minutes

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It's a conundrum I see over and over and OVER again...

(I'm also guilty, btw. 🙋‍♀️)

Creatives, service providers & coaches of all kinds of niches — life, business, fitness, wellness, financial, leadership, travel, all of it — struggling to explain what they do in a clear, concise way...

Without falling down the rabbit hole of "features" that their ideal clients don't really care about (they just want results, baby!)...

While ALSO finding the words that make their ideal peeps feel SEEN and HEARD...

While ALSO figuring out how they're different than every other person out there doing the "same" thing...

WHILE ALSO NOT FEELING ICKY, "SALESY", OR UNETHICAL ABOUT OFFERING THEIR SERVICES...

WHILE ALSO....

Okay, sorry. You get the idea.

It's freaking overwhelming.

So let’s untangle it. One thread at a time. 🧵

Here's what's in this month's issue of The Real Deal Digest:

🧶 The 5 messaging knots I see ALL the time (and how to untangle each one)

✍️ Copy-and-paste-able tools to implement today: a one-sentence formula, the "so that..." test, and where to find your clients' exact words

🐰 Something new: a sneak peek at my unlimited async 1:1 coaching offer, for anyone sitting on big ideas who's ready to actually make them happen (without burning out)

So scroll to the one tangly thread you struggle with the most (and grab ONE takeaway so you can remember to do it 🙃): 👇

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🧶 "I can’t explain what I do in a clear, concise way.” ​
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Then try this sentence:
I help [who] go from [where they are now] to [where they want to be].
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Notice how you're sharing the transformation here... not just "I help blah blah blah with yada yada yada."
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Oh, and get freaking specific if you decide to use this formula.
No "small business owners." No “holistic.” No “empowering.” Then text it to a friend who isn’t in your industry. If they reply “ohhh, cool!" or "oh, I get what you do now! 😂", congrats! You're clear & concise now. 😉
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(If they reply "sounds good!"... you're probably not there yet, hah. Just sayin'.)
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🧵 “I keep rambling about features... but I don't know how to find the benefit that's going to make people take action."
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​Run every feature through the “so that…” test until it's so oddly specific that you think it's TOO niche (I promise you, it's not).
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Example: “It’s 6 weekly calls” → so that…
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🏋️ Fitness coach: "...you can go to brunch with your friends without doing mental math under the table"
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💵 Financial coach: "...you and your partner can talk about money without it turning into a whole thing."
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​👩‍💻 Business coach: "...you go from 'this will be my year' to 'whoa, what a year!' "​
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​Keep going until you hit something your client would actually say out loud. That’s your golden conversion copy, right there!

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🧶 “I want my clients to feel SEEN and HEARD.” ​
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Then stop writing in your words and start borrowing theirs, mkay?
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Go through your DMs, discovery call notes, reviews, even other people’s comment sections. Copy their exact phrases into a doc. When your copy sounds like the inside of their head, they feel super-duper seen. (And then they're like, "whoa, I think I trust this person, they totally get me! 😍")
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🧵 “I struggle to figure out how to differentiate myself."
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Figuring this out is almost never about what you do. It’s about how and why you do it.
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👉 So try this... notice what you're saying the next time you're in conversation with someone and getting REALLY fired up about what you do. Where is that passion coming from? Why do you care so much? And why does any of it matter?
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It's amazing what a revisit of your purpose can do. Grab that journal and write, baby, write! (And then email me later to tell me you did it!)

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🧶 “I don’t want to feel icky or salesy.”
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​If you're feeling like this, then first, let me assure you: you are NOT an icky person, okay? Icky people are never concerned about whether they are icky or not. 🤷‍♀️
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And second, here's the reframe: selling is just telling someone the help exists. You wouldn’t feel gross telling a friend over coffee, “Oh, I can help with that!” ...right?

So write your offer the way you’d say it at that coffee table. It's simply an invitation, not a pressure campaign!

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​🧵 “BUT WAIT, I HAVE 10 BAJILLION MORE THINGS GOING THROUGH MY HEAD AND I JUST WANT TO FIX IT ALLLLL”
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​Yeah, I know. We could just keep going, couldn't we? 😂

Because each of these fixes is simple (??) on its own. The hard part is actually sitting down and doing it for your own business, by yourself, when you’re way too close to see it clearly.
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This is exactly why I’m opening a few spots for my new 1:1, high-touch, me-in-your-back-pocket coaching offer next month.

My favorite part about this? It's unlimited. async. coaching.

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Yep. Un-freaking-limited.

👉 No waiting around for the next call while you have a problem you want to work on NOW.

👉 No pretending you have a problem during a scheduled call just so you can "get your money's worth."

👉 No feeling like you're "bothering" me" during off hours (you're not) because the offer IS UNLIMITED ASYNC COACHING.

You send me the sales page that you're unsure about, the “does this sound weird?” caption, the “am I about to make a huge mistake?!” question…

WHENEVER YOU NEED TO.

Not twice a month. Not weekly.

WHEN. EVER.

(Sorry, don't meant to use so many capital letters. I'm not yelling — I'm just excited, okay??!? 😂)
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So whether you're up against decision paralysis, wondering why your offer isn't taking off, want a second pair of eyes on all the things, or simply need a kick in the pants...

I'm there. To help you sort out your thoughts, work through roadblocks & barriers, clarify your message, find your voice, and any other parts of your business you've been tearing your hair out about — all before it turns into another rabbit hole of DOOM.

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I'm working on an offer page for this, but honestly? I'm only accepting 3 clients to start. Because I want to do this right and I want to do it well.
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So if you've been getting emails from me for a while and you like what I have to say...

And you've been looking for someone you trust that will be in your corner as you grow your biz...
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And you're so over doing this all by yourself and ready to bring your ideas into reality (instead of just sitting on them)...
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I've got two options for you at the moment:​
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​Join my watilist so you can be among the first to get allll the details on this 1:1 coaching dealio once the offer page is ready...

OR

​Book a call with me now to see if it's a good fit for you. I'll answer every question you have about it. 🙂 (And tell you it's not a good fit, too!)

Hippity hop,

Rachael ✌️
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Find Your Personal Sounding Board

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Other pathways to work with me or be more connected:

👇 Grab a Mic Check Clarity Call w/ Me ​1 hour. $147. ​ "After just 1 session, everything clicked!"​

👩‍💻 Are we Insta-friends yet? No?? Well why not?! ​Let's fix that →​

🎙️ Do What You Want! Podcast ​Market your business the way you want to. ​ Season 2 Out Now →​

Rachael Johnson is a copywriter and creative strategist who started Rachael Johnson Creative LLC when she realized there was something more waiting for her outside of her music classroom. Even though the kiddos were cute and her teaching was impactful, it was time to help the adults find their voice just like she helped thousands of students. Now, she does it for women who are great at the work they do but their business feels either stalled or an old version of themselves. She also specializes in writing for herself in the third person because who are we kidding, this is Rachael typing this.
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