The Real Deal Digest Issue No. 11 Ha! See what I did there? And if you didn't, I apologize... I don’t know when or why it happened, but over the last few years, I've welcomed the celeb drama and gossip into my life. Like even though I can name, uh... three? songs between Drake & Kendrick, I REALLY want to know where all this beef came from. (I still don't know what's going on, btw. Feel free to hit "Reply" and fill me in. 😬) I also want to know if Taylor Swift and Travis Kelce are a legit...
3 months ago • 4 min read
The Real Deal Digest Issue No. 10 Oooh, so much to say to you this week, but so little time to say it! Isn’t that a nice problem to have? A dozen ideas in your head and not knowing which one to focus on for your weekly email? If you just read that and thought, “Are you kidding me, Rachael? I would LOVE to have that problem!”... …then allow me to give you that problem. 😀 Just keep reading! In this week’s issue of The Real Deal Digest: 💭 A notes app that helps me keep track of all my email...
3 months ago • 3 min read
The Real Deal Digest Issue No. 9 If I had a dollar for every time I was told I looked like Tina Fey (or, “that teacher from Mean Girls”)... I’d probably have a few hundred bucks. 🤷🏼♀️ I heard this comment on a weekly basis when I took introductory improv classes at Second City, the famous Chicago improv theatre where Tina Fey, Steve Carell, and other comedy greats studied their craft.And while I wasn’t on track to become the next SNL cast member, my resemblance to Tina Fey certainly played in...
4 months ago • 5 min read
The Real Deal Digest Issue No. 8 You ever have a content hangover? You know, that feeling you have after you ingest a bunch o’ marketing advice on LinkedIn, Instagram, emails, and then… You feel kinda sick. Maybe not in your gut, but in your head. Your thoughts are spinning because: You’ve been marketing yourself one way, but then a convincing LinkedIn post argues you should be doing the exact opposite… You hesitate before making a statement online, worried about pushback from a pro in your...
4 months ago • 3 min read
The Real Deal Digest Issue No. 7 I bought a puzzle from a consignment shop over the weekend. And oh, the lessons I’ve learned! As I crouched over the dining room table for hours, sorting the pieces by color, I had two epiphanies about owning a business: 1. Sometimes, the missing piece in your business is right in front of you–even if you think you've explored every option. 🧩 2. After spending so much time working solo on your business, you feel deeply connected to it. You might hesitate to...
4 months ago • 3 min read
The Real Deal Digest Issue No. 6 That subject line! You'll only think I'm joking if: You don't have an email list (yet!) You're an anomaly who has never experienced imposter syndrome in your entire life You don't suffer from perfectionism and/or don't care how you're perceived by others If you fall under the last two categories... what are you doing here?? (Just kidding, I think you're cool. Also, can I steal some of your mojo?)Back to the subject line: Starting a newsletter reveals a new...
4 months ago • 4 min read
THE REAL DEAL DIGEST Issue No. 5 The chaos. The lines. The traffic. (The food. 🤤) Christmas is one week from today, and this advice keeps showing up in my feed: Slow down to speed up. So that’s what I decided to do with this week’s newsletter. (Choose to read it slowly if you wish, for additional effect.) In this week’s issue of The Real Deal Digest: 👏 Uncomfortable wins that shouldn’t be uncomfortable, I just have issues 🚀 The ULTIMATE (yes, that’s right I said it -ULTIMATE- and with a...
5 months ago • 4 min read
THE REAL DEAL DIGEST Issue No. 4 You ever listen to music by CharliXCX or Billie Eilish and think… I don’t get it. 🧐 If you admit this to your Gen Z niece, you might get served a sharp pair of dagger eyes... But do you think Charli or Billie care about your opinion? Nope. She DGAF They’re out there doing their thing, not caring about what you think. And I guarantee that their bank accounts are feeling it in the best way possible. You see, Charli made a bold move with that puke-green brat...
5 months ago • 3 min read
THE REAL DEAL DIGEST Issue No. 3 Reader, you ever try “theme days”? The concept is straightforward; nothing revolutionary. You simply structure your days so you focus on one goal for that day and nothing else. I decided to give it a go this week. And -with this email showing up 2 days late to your inbox- you might be able to predict how it’s going. 😬 … … … … … … ... ... ... And you would be WRONG. Psych! I’m actually loving it. I’ve had to tweak the days a bit, and yes, my newsletter IS going...
5 months ago • 3 min read
